Venture into the Restaurant Business

We’ve discussed how to keep a business up and running, but never exactly how to start one. More than ever before, people want to dine out or take home prepared food. Below are some steps to starting the sometimes daunting task of creating and opening your own restaurant.

Audience

You should decide on a few target audiences and then narrow those down to one. Look at location, age, income, etc. of those that live in the area where you plan on opening your restaurant. You need to know whom you’re catering to! It’s easier to please a specific group rather than trying to please everyone because that never works.

Concept

What kind of food are you going to serve? A concept lets customers know in advance what type of food to expect and you surprising your guests is not always a good thing!

Niche

Identify your competitors! Differentiating yourself from your competitors is key and finding that one thing that makes you different from your competitors might be the reason for your success. You also need to identify your own skills. For example, if you’re a people person and you like interacting with others, you want to design a restaurant that allows you to connect and engage with your customers. However, if you prefer to stay more behind the scenes, you should design a restaurant that allows you to stay behind in the kitchen and deal less with customers and more with operations.

Business Plan

It’s essential to make sure you don’t rush into opening a restaurant. A lack of planning definitely lends a hand in the failure of a restaurant. You want to map out all your plans on paper including pricing, your menu, financial information, long-term expenses, etc.

These are just some of the tips and tricks to you prepare for opening a restaurant. Don’t forget to focus on and plan your menu design, employee hiring process, and funding before you jump into the restaurant business.

Unsure of which direction to go? Consult AK Success's business advisors on the best steps in troubleshooting, developing PR strategies, service flowcharts/sops and sourcing equipments for your business.

AK Success SDN BHD is also recognised as RATIONAL’s authorised dealer & service partner in Malaysia. We are certified and trained to install, service and repair the full range of RATIONAL ovens with spare parts and accessories always readily available. Our technical team undergoes in-depth training yearly with RATIONAL to ensure up-to-date knowledge on the products in order to provide efficient and reliable service to our customers.