Preventing Food Contamination

Step 3 - Purchase

Step 4 - To open, break the seal; to close, twist the packaging and attach the Kwik Lock bread tag

Always check the seal. If the seal is not intact, pick another loaf to avoid accidental or malicious contamination.

Italian Baker Sdn Bhd, the makers of Massimo, have invested RM1million into the laser-seal tamper-evident packaging technology from the United States to keep its products sealed for safety.

The tamper-evident packaging helps alert the consumer to any visible alterations to the product.

Italian Baker Sdn Bhd, managing director, Jeremy Goon explains that the tamper-evident packaging further uplifts product integrity, food safety and quality assurance.

"Towards the end of 2019 a social media challenge in the US had pranksters opening food products and deliberately contaminating them via grossly unhygienic behaviour before carefully placing the contaminated products back for unwitting consumers to buy. The risk of such pranks, and its possible effects on consumers especially during the Covid-19 pandemic required us to increase product safety and integrity."

Goon adds that the laser seal tamper-evident technology was specifically designed to make any tampering clearly visible.

The laser-seal packaging used is easy for legitimate users to open while clearly showing any attempts to break the seal by non-users.

"Always remember to check the seal for your safety and for your peace-of-mind," he adds.