Franchising Your Restaurant

Restaurant business is great and people are starting to ask if you’re gong to expand to any more locations. You think that it might be a great idea, but you’re worried that your customer base might not extend to the few towns that you’ve thought about expanding to. Then someone asks you if they can outright buy the right to open your restaurant in a different location. Franchising is a business in itself, so you should do your research and prepare before you make any decisions. Here are some tips below:

Protect Yourself and Your Brand

Register your brand as a trademark in order to protect yourself from someone copyrighting your images. Potential franchisees don’t want to work for someone who doesn’t have the rights to their logo and other images that represent their brand.

Operations Manual

You need to prepare an operations manual for your franchisee. You have the expertise and know exactly how to run your restaurant so that it’s successful. Teach your franchisee how to do the same.

Growth Plan

A growth plan will help guide you to future decisions and keep you focused on your goals. Develop short-term and long-term goals that can easily be measured in terms of success. For best practices, it’s best to build new locations close to your original location and stay within a certain radius.

Franchising is a Business

Franchising is a business in itself. You have to decide what level of support you’re going to provide to your franchisees and what your role will now be. Your role is not just a restaurant owner anymore, but that of someone overseeing multiple locations.

Franchising your restaurant can be great for your business, your bottom line, and for garnering recognition across a wider stretch of people and locations. Make sure you’re prepared before you jump into franchising and get all your ducks in a row to make sure that the transition from restaurant owner to the new role of now overseeing franchisees and multiple locations is flawless.

Unsure of which direction to go? Consult AK Success's business advisors on the best steps in troubleshooting, developing PR strategies, service flowcharts/sops and sourcing equipments for your business.

AK Success SDN BHD is also recognised as RATIONAL’s authorised dealer & service partner in Malaysia. We are certified and trained to install, service and repair the full range of RATIONAL ovens with spare parts and accessories always readily available. Our technical team undergoes in-depth training yearly with RATIONAL to ensure up-to-date knowledge on the products in order to provide efficient and reliable service to our customers.